2012 should be the year in which business gets serious about social media governance, integrating social business into corporate culture.Your social media governance team should reflect a cross section of your organization and it should become a center of excellence for your business.
Social media silos do not work.
A social media governance team should bring together diverse talent, including marketing, customer service, IT, legal, and human relations, to share in learning, establish best practices, and create benchmarks for excellence, while humanizing your brand and driving business results.
2. Establish/Update A Social Media Policy.
If your organization doesn’t have a social media policy, you are courting disaster as you are inviting even a single employee to have the power to redefine your brand in one inadvertent or ill-conceived post.If, on the other hand, your organization was an early adopter of social media (or at least an early adopter of a social media policy!), it is likely time to update your social media policy. In the past year, the National Labor Relations Board has rendered over a hundred decisions touching on the topic of employee use of social media, with many of the Board’s actions prompted by overly broad social media policies. The law is finally catching up to the implications and technologies of social media. Your social media policy should reflect those changes and clarifications. An abundance of social media policies exists online. Be mindful that some of the policies you may find online may also be in need of updating or just plain wrong. You need to invest in getting your policy right and the proper policy for your organization may vary immensely depending on they type of organization you are and the degree of existing regulatory guidelines you must follow.