I picked this video up from Cathy Moore’s twitter stream (@catmoore).
I love it for several different reasons. First, it’s just really really interesting content – Dan Pink’s lecture on Drive – the surprising truth about what motivates us is compelling in itself.
Second, the RSA animation is simply amazing. I was glued to the whole 10 minute animation – laughing, excited, really interested to see what would happen next. My husband came in halfway through and sat down and watched the rest with me. It’s great.
Finally, I love the fact the audio is a humorous lecture recorded with a live audience. The audience respond to Dan Pink’s words, you can hear laughter – you feel like you’re part of a community. This audio works in the way that canned laughter works. Canned laughter was invented by sound engineer Charley Douglass. And it’s been used ever since because it works. There’s a great history of canned laughter on wikipedia – think you should check it out.
Sadly, I’m pretty sure I’ll not be commanding budgets either for recording lectures with a live audience, or for ‘sweetening’ my audio with laugh tracks. If you’re lucky enough to give this a shot, let me know!
