
And so it happened: on 28 of May, I entered the realm of the fanboy. Early morning saw me queueing outside the Apple Store in Bath, eager to get my hands on one of the first British iPads. As the utterly incongruous whooping and hollering began to emanate from the bowels of the store – and those in the queue looked around sheepishly, hoping they wouldn’t be expected to HIGH FIVE! – we knew we were just seconds away from the doors being thrown open to… yet more queuing. This is how these things tend to play out. It was a bit crap, really – especially considering that over the following few days, I couldn’t move for sodding iPads. Still, unfounded fears of gadget scarcity aside, what the queuing did reveal was a serious amount of excitement about a bit of kit that most of the assembled shoppers hadn’t even played with yet. iPad fever appears to have landed in Blighty, too.
For the past few weeks, I’ve had to listen to gushing accounts from our American cousins about how great the iPad is (as well as a few crowing importers who couldn’t wait to experience the joy of Apple’s new device). At last, I can finally make a few observations based on more than blog posts and Twitter witterings myself.
1. The iPad is going to be huge!
I’m not really saying anything new here, but there were reports that claimed the iPad wouldn’t resonate with the British. Simpson Carpenter’s qualitative research concluded that the iPad “won’t be mass market in the UK”. ‘Mass market’ is a very vague term, but the report did get more specific, claiming that “the iPad will take longer to achieve the sales growth and wider market impact of the iPhone”. My qualitative observations don’t quite reflect those of Simpson Carpenter. For instance, the last time I visited an Apple Store, around 100 people were assembled around the iPad display area, leaving the flashy new MacBook Pros feeling like Woody in Toy Story! The people responsible for this research may need to rethink their esteemed judgement, given that the iPad has already pushed past two million global sales.
2. March of the web apps
The iPhone’s big story was the sheer number of apps you could download from the App Store, which was perfectly summed up in Apple’s ‘There’s an app for that!’ marketing campaign. But I think the iPad’s 1,024 x 768 pixel resolution will provide a great canvas for developers wanting to create web apps that utilise the strengths of the next generation of web standards, such as CSS3 and HTML5. The iPad version of Safari doesn’t have full support for these technologies just yet, but you can see some great examples of what it does support.
If monetisation isn’t your primary focus, then the simpler development route (using web standards, rather than Cocoa Touch) and cross-platform support should see a big increase in optimised web apps. Gmail is already optimised for the iPad, but there are still issues for developers: take Google Docs, for example. As things stand, Safari for iPhone OS does not support ‘contenteditable’ (which is used to enable text input within a styled element), but contenteditable is an integral part of the code that powers Google Docs (and many other web apps). Bummer! There are claims that version 4 of the iPhone OS will support contenteditable, and this will be an important addition – requirement, even – if web apps are to take off in earnest on the iPad.
Is the iPad a laptop replacement?
No. It’s already become patently obvious to me that trying to execute certain processes just doesn’t work on the iPad. Tasks such as heavy word processing, and any editing job that requires precision mouse control, are severely limited by the iPad’s design (and the need to navigate the device using a chubby skin stylus, otherwise known as your finger). But what you have in the iPad is a perfect bridging device: one that enables you to take care of day-to-day tasks for which a laptop has become overkill. Watching videos, playing games, checking email and browsing the web no longer require a laptop, and the iPad looks set to launch a new wave of optimised sites and apps that address the challenges of designing for gesture-based tablets. It’s only once you’ve had the device in your possession for a while that you begin to realise the impact it could have on the development, design and consumption of digital media.
Tags: Apple, apps, blog, developers, Development, device, email, gadget, generation, google, ims, iphone, iss, laptop, marketing, patent, requirement, Research, web, XP




